- The size and shape of your product should be exactly the same. It should not be longer or fatter or wider or have extra compartments!
- The name of the shade should match exactly! Google for the name of the shade you're looking for. If the names are misspelled or completely off, most likely that item is a fake!
- Batch codes printed on the underside labels MUST match the boxes !
How MAC Batch codes work :

"MAC has reformulated many of their pigments, which is why “batch runs” can vary. I have the second formula of their Golden Olive pigment, for example. The code on that jar is BC6, which means it’s the second batch run (B), made and packaged in December (C) of 2006 (6). Get it?
MAC has also started using the digit “0″ for their batch codes to represent 2010. I purchased an eyeshadow from the MAC counter at Macy’s recently and it had a batch code of “A10″."
(Source)
Each individual letter/number stands for a different batch, month and year! This is an easy way to check the date of manufacture for your MAC products (:


An example of our MAC Studio Tech with the Embossed batch code, AB0 = First Run, November, 2010

The MAC Studio Tech Box, which also has the embossed batch number on the box. Please always remember to check that the batch numbers match those on the label of your MAC compact! Counterfeits are produced in huge batches, hence their batch codes generally differ from those on the box, or might not even be printed on the box at all !

Our MAC Studio Fix with codes matching their respective boxes and batches (A88, in this case)

Pictures of our MAC Studio Fix Foundations from 2008, 2009 and 2010 batches

Studiofix in C8 Shade, Batch code A88 (First run of August 2008)

Studiofix in NW40 Shade, Batch code A99 (First run of September 2009)

Studiofix in NC20 Shade, Batch code B50 (Second run of May 2010)
You'll notice that our batch codes differs as they should, and that all the batch codes are not exactly the same.

You'll also notice that the packaging labels for the shades are in different forms - for the C8 (August 2008) shade, it's in the form of sticker, whilst the NC20 (May 2010) shade has it's name printed on the box instead as MAC updated the packaging for their more recent batches of Studio Fix.
There's been some rumours flying around stating that your MAC is fake if the packaging is slightly different, but please know that it is normal for Mac's packaging to differ slightly from batch to batch, we'd like to refer you to this :
"There have been buyers who claim a MAC product is fake, if there are subtle differences, such as the type slightly higher or lower than usual or other minor change. Remember that MAC products are made by machines, so they will NOT all be perfect. Also, MAC does change their packaging, labels, etc., at times, so never accuse a seller of having fakes, unless you have confirmed the fake with MAC (talk with a manager because there are some newer makeup artists who aren't familar with all MAC or older MAC products and they will say the item is fake, just because they aren't familar with it. I am seeing changes in alot of my new stock from MAC (straight from MAC), including the new UPC code stickers. Some of the information on their boxes is also changing (including the pigment boxes), so please do not assume it is fake if different from products purchased in the past."
(Source : Ebay Guide How to Spot Fake Mac Cosmetics )
If you don't trust the various online sources, hear it straight from a local MAC representative :
In this video, we bring our products to a MAC store in town and have them verified by MAC Staff!
At 1:17, we clarify if it's normal for the labels to differ ( sticker or printed form) and if it's normal for there to be slight changes in packaging with different batches.
At 2:05, we also clarify if it's normal for some MAC products to have their batch codes embossed and some to be printed!
Always check for obvious signs to verify the authenticity of your products! Here are some more detailed guides :
1. Accidentalbeauty's guide to Fake MAC Cosmetics
2. Spot the Difference by LUUUX.com
Our MAC products are shelfpulls direct from the retail stores and are authentic. We hope these tips have helped you to avoid fakes online (: !
All our items have Health Science Authority of Singapore (HSA) notifications, feel free to email us at support@smoochiezz.com if you any queries regarding our products (: !
(All photos in this post were taken by us unless otherwise stated)
Updates:
the blogger has gotten verification from mac that our stuff are authentic :)

her blog post to clarify :
http://pxdkitty.blogspot.com/2011/12/re-s moochiezzs-mac-make-up.html
- The name of the shade should match exactly! Google for the name of the shade you're looking for. If the names are misspelled or completely off, most likely that item is a fake!
- Batch codes printed on the underside labels MUST match the boxes !
How MAC Batch codes work :

"MAC has reformulated many of their pigments, which is why “batch runs” can vary. I have the second formula of their Golden Olive pigment, for example. The code on that jar is BC6, which means it’s the second batch run (B), made and packaged in December (C) of 2006 (6). Get it?
MAC has also started using the digit “0″ for their batch codes to represent 2010. I purchased an eyeshadow from the MAC counter at Macy’s recently and it had a batch code of “A10″."
(Source)
Each individual letter/number stands for a different batch, month and year! This is an easy way to check the date of manufacture for your MAC products (:


An example of our MAC Studio Tech with the Embossed batch code, AB0 = First Run, November, 2010

The MAC Studio Tech Box, which also has the embossed batch number on the box. Please always remember to check that the batch numbers match those on the label of your MAC compact! Counterfeits are produced in huge batches, hence their batch codes generally differ from those on the box, or might not even be printed on the box at all !

Our MAC Studio Fix with codes matching their respective boxes and batches (A88, in this case)

Pictures of our MAC Studio Fix Foundations from 2008, 2009 and 2010 batches

Studiofix in C8 Shade, Batch code A88 (First run of August 2008)

Studiofix in NW40 Shade, Batch code A99 (First run of September 2009)

Studiofix in NC20 Shade, Batch code B50 (Second run of May 2010)
You'll notice that our batch codes differs as they should, and that all the batch codes are not exactly the same.

You'll also notice that the packaging labels for the shades are in different forms - for the C8 (August 2008) shade, it's in the form of sticker, whilst the NC20 (May 2010) shade has it's name printed on the box instead as MAC updated the packaging for their more recent batches of Studio Fix.
There's been some rumours flying around stating that your MAC is fake if the packaging is slightly different, but please know that it is normal for Mac's packaging to differ slightly from batch to batch, we'd like to refer you to this :
"There have been buyers who claim a MAC product is fake, if there are subtle differences, such as the type slightly higher or lower than usual or other minor change. Remember that MAC products are made by machines, so they will NOT all be perfect. Also, MAC does change their packaging, labels, etc., at times, so never accuse a seller of having fakes, unless you have confirmed the fake with MAC (talk with a manager because there are some newer makeup artists who aren't familar with all MAC or older MAC products and they will say the item is fake, just because they aren't familar with it. I am seeing changes in alot of my new stock from MAC (straight from MAC), including the new UPC code stickers. Some of the information on their boxes is also changing (including the pigment boxes), so please do not assume it is fake if different from products purchased in the past."
(Source : Ebay Guide How to Spot Fake Mac Cosmetics )
If you don't trust the various online sources, hear it straight from a local MAC representative :
In this video, we bring our products to a MAC store in town and have them verified by MAC Staff!
At 1:17, we clarify if it's normal for the labels to differ ( sticker or printed form) and if it's normal for there to be slight changes in packaging with different batches.
At 2:05, we also clarify if it's normal for some MAC products to have their batch codes embossed and some to be printed!
Always check for obvious signs to verify the authenticity of your products! Here are some more detailed guides :
1. Accidentalbeauty's guide to Fake MAC Cosmetics
2. Spot the Difference by LUUUX.com
Our MAC products are shelfpulls direct from the retail stores and are authentic. We hope these tips have helped you to avoid fakes online (: !
All our items have Health Science Authority of Singapore (HSA) notifications, feel free to email us at support@smoochiezz.com if you any queries regarding our products (: !
(All photos in this post were taken by us unless otherwise stated)
Updates:
the blogger has gotten verification from mac that our stuff are authentic :)
her blog post to clarify :
http://pxdkitty.blogspot.com/2011/12/re-s
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